About Us:
At MOBI, we're at the forefront of transforming the food and hospitality industry. Our services — including online and table ordering, middleware aggregation, last-mile delivery, and website plus storefront solutions — streamline operations and improve customer experiences.
With a strong presence in New Zealand and Australia and a focus on innovation, we're changing how businesses use technology. Our solutions support businesses of all sizes, helping them succeed in a rapidly changing market.
Looking ahead, we're committed to delivering excellence and unlocking new opportunities for our partners.
Role Summary:
The Growth Marketing Specialist will be at the forefront of our audience development initiatives, employing both traditional and innovative marketing strategies to expand our user base. This role is pivotal in bridging the gap between marketing and product development, ensuring our products not only meet the market demand but also play a crucial role in attracting and retaining our target audience.
Responsibilities:
- Audience Development Strategy: Craft and execute comprehensive strategies to build and engage our audience, leveraging analytics to refine and scale our efforts effectively.
- Collaborative Product Innovation: Work intimately with product teams to integrate marketing insights into product development, ensuring our offerings resonate with and attract our target markets.
- Product Marketing & Positioning: Effectively position our products to enable the highest yield on the adoption curve
- Performance Analytics: Utilize data-driven insights to optimize marketing campaigns and product features, focusing on maximizing audience growth and engagement.
- Automate and focus: Understand and utilize automation to buy time to put manual effort where it is required
- Market Research: Continuously analyze market trends, customer feedback, and competitive landscapes to guide strategic decisions and identify new opportunities for audience expansion.
- Integrated Campaigns: Lead the design and implementation of integrated marketing campaigns, aligning product positioning with audience interests to foster engagement and conversion.
- Growth Experimentation: Champion a culture of experimentation, identifying and testing new channels and techniques for audience development and product-market fit.
- Stakeholder Communication: Ensure clear and continuous communication with stakeholders about marketing strategies, product development updates, and performance metrics.
Personal Traits:
- Proactive Growth Driver: Demonstrable experience in initiating and driving audience growth through both conventional and inventive marketing strategies, particularly in the tech or hospitality sectors.
- Cross-functional Collaborator: Adept at working seamlessly with product and marketing teams, using insights to guide product development that resonates with target audiences.
- Data-savvy Strategist: Proficient in analyzing market data, user feedback, and performance metrics to craft and refine effective growth strategies.
- Innovative Marketer: Exhibits a creative and innovative approach to marketing, consistently exploring new methods to enhance brand visibility and engage potential users.
- Communicative Storyteller: Exceptional communication abilities, capable of conveying complex strategies and achievements in a clear, compelling manner to stakeholders at every level.
- Adaptable Problem Solver: Ready to adjust strategies based on market feedback and performance insights, maintaining a focus on achieving set growth objectives.
Why Join Our Team:
- Opportunity to work at the intersection of technology and hospitality, in a company that’s leading innovation within the industry.
- A role that offers the autonomy to influence both marketing strategies and product development, directly impacting our growth trajectory.
- Competitive compensation, including equity options and a flexible working environment.
- Be part of a dynamic and supportive team that values creativity, innovation, and results.
Application Process:
To apply, please submit your resume along with a cover letter that includes specific examples of how you’ve successfully built and engaged an audience, as well as any experience you have working alongside product teams to influence product design with a marketing perspective. Highlight how your contributions have directly impacted business growth and product adoption.
