Case Studies / Mr Burger

The Situation

Love that street food feel? Good quality food at the end of your street? There’s no doubt that Food Trucks have become a phenomenon in recent years and is what Daragh Kan and Myles Munro wanted to push upon after returning from the US in 2012 and seeing how successful it was over there. They opened the first Mr Burger in a converted warehouse opposite the Queen Victoria Market in Melbourne. Today they have over eight food trucks in Victoria, one in Tasmania, six brick and mortar stores and an upcoming expansion in Queensland.

The Challenge

Mr Burger trucks can be found at local parks, footy games and popular festivals. They are always on the move and bring an air of excitement when they’re at a curb near you. But how do you overcome the long lines and oer the convenience of online ordering when you’re mobile? Mr Burger originally launched online ordering though an aggregator service, however quickly realized it meant that their sta had to deal with an extra system. Kan said, “We’re always focused on improving our operations, so it was important that we had an online ordering system that integrated directly into our existing POS”.

“Online Ordering was always part of our plan, but we needed to find the right company that followed our ethos”.

Daragh Kan
Mr Burger founder

The Solution

Early in 2015, Daragh and Myles, got introduced to Mobi2Go through Kounta, specialists in point of sale (POS) hospitality solutions. Mobi2Go integrates directly with Kounta, which provides a seamless experience for sta and doesn’t require the manual rekeying of orders. It also allowed us to easily configure our systems based on the various locations of food trucks, which meant that a location could easily get up and running within 10 minutes.

The Mobi2Go online ordering storefront was seamlessly integrated into Mr Burger’s website, matching their existing brand, whilst providing a customer centric experience.

The Results

The seamless integration with Kounta has meant that online ordering fits into Mr Burger’s existing workflows, which their staff love. An added bonus is that it’s one less piece of hardware on the bench, in an already tight space!

Thanks to the integration, Mr Burger’s customer data is all in one place and able to be used to better dictate how our business markets and changes with trends, which keeps us agile and improves the customer experience.

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