Case Studies / Camile Thai

How Camile Thai connected with millennials and drove online sales


Camile Thai has been spreading healthy traditional Thai food across Ireland since 2010. They delivery a meal experience using high quality ingredients in dishes that are calorie counted and made to order by trained wok chefs. It’s slow food, made fast.

High costs and low results saw Camile Thai move from their 3rd party supplier to Mobi2Go. Mobi2Go provided them with the ability to connect with their audience in a meaningful way with their app being integrated directly into their Facebook page for their social media savvy customers resulting in a more streamlined and efficient customer experience.

“A lot of our customers are on mobile devices. If we could capture them there and then, we’d have a higher chance of converting them.”

Brian O’Sullivan
Digital Marketing Specialist, Camile Thai

The Background

Prior to Mobi2Go, Camile Thai used a third party site but found the costs were too high for the returns. With a customer base of health conscious, social savvy millennials, Camile Thai needed a solution to connect with their customers in a more meaningful way. The decision to turn Camile Thai’s award winning thai food into online ordering restaurants where the food is brought straight to you, was made.


Mobi2Go plugged straight into Camile Thai’s existing website creating a perfect match to their brand’s look and feel. The mobile app was added to Camile’s facebook page to give social media followers the option of ordering directly from the facebook page. Their customers could now select, customise, schedule their delivery time and pay online from any device in as few as a couple of clicks.

Following the smooth rollout Camile Thai saw a growth in revenue with 40% of their total revenue going through Mobi2Go. Customers love the convenience and ease at which they can now place their orders.

Mobi2Go have been an integral part in Camile Thai’s business and customer experience become more streamlined and efficient.

No credit card required